In speech after speech, Barack Obama fires up enthusiastic supporters with his inspiring vision, rousing rhetoric, and charismatic presence. His outstanding communication skills gave rise to an unprecedented political movement and launched him to the top of the world political stage. But inspiring and persuading millions isn't simply a product of innate ability. Barack Obama spent time and effort honing skills that have made him so successful. These techniques are vital not only in the political arena, but also for business executives, managers, and leaders from all walks of life. This book is about the art of persuasion, the power of presentation, and the most effective methods of communication.